Spaces to Savor
From our upstairs tasting room with sweeping vineyard views to open-air patios nestled under the Blue Ridge skyline, each of our venues offers a distinct sense of place. We accommodate both seated and standing events, and offer flexible layouts tailored to your occasion.
TICKETS ARE NOW AVAILABLE
SATURDAY, NOVEMBER 14 | 12PM-5:30PM | EAST END FARM, LOUISA VA
General ADMISSION
$65 per person
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Local Libations - Two complimentary tastings from each of our 11 beverage partners (22 tastings total)
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Live Hunt & Hound Demonstration
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Axe throwing, Archery, & Falconry
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Live Music
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Food trucks
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Vendor Fair
VIP ADMISSION
$156 per person
All the benefits of General Admission Plus Exclusive Perks:
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Early entry — access the property at 11 AM (one hour before GA)
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Access to the climate controlled barn loft overlooking the fair
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Private complimentary bar featuring exclusive reserve and cellar selections to loft
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Catered grazing stations
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Custom VIP tote bag, tumbler, and additional event swag
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FRIDAY, NOVEMBER 13 | 6PM | EAST END FARM, LOUISA VA
Kick off the East End Fair weekend with a lively evening on the farm, inspired by the spirit of a classic Game Fair. Enjoy live music from Los Hermanos Alacranes, open-fire cooking, flowing drinks, a live blacksmithing demonstration, and custom cigars. Come ready to eat, drink, wander, and settle into the weekend!
FIELD & FLAME
KICKOFF PARTY
$96 per person
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CLAY SHOOT EXPERIENCE
Take aim during the East End Fair Weekend with a classic clay shooting experience set against the backdrop of the Virginia countryside. Enjoy an afternoon the range with friendly competition, sporting clays, and plenty of time to gather with fellow guests before or after the fair. Whether you’re a seasoned shooter or new to the sport, it’s a fitting addition to a weekend celebrating the traditions of the sporting life!
FRIDAY, NOV 13
3PM
$245 per person
sunday, NOV 14
11AM
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Inspired by the grand countryside fairs of the UK, the East End Fair brings together the very best of Virginia traditions—field sports, fine wine & spirits, artisan craft, and live entertainment—all set against the rustic beauty of Keswick horse country.
Field Sports
Step into a celebration of Virginia's sporting traditions. From interactive demonstrations and outdoor activities to opportunities to test your own skills, the East End Fair brings the spirit of the countryside to life. Whether you're a seasoned outdoorsman or simply curious to experience something new, you'll find plenty to explore throughout the grounds.
hunt & Hound demonstrations
One of the fair's most anticipated traditions returns to the field. Watch horse and hound demonstrations that showcase the heritage, horsemanship, and pageantry that have long been part of Virginia's countryside culture. These live exhibitions offer a rare opportunity to experience a centuries-old tradition up close.
WINE, SPIRITS & CRAFT BEVERAGES
Raise a glass to some of Virginia's finest producers. Sample wines, spirits, ciders, beers, and other craft beverages from across the Commonwealth while meeting the makers behind them. From vineyard favorites to small-batch discoveries, every pour offers something worth savoring.
Wander through a carefully curated collection of artisans, makers, and craftspeople showcasing handcrafted goods, specialty foods, home décor, artwork, leather goods, apparel, and more. Discover one-of-a-kind finds while supporting the talented individuals who help define Virginia's creative community.
THE ARTISAN MARKET
INTERESTED IN PARTICIPATING?
THE VIP EXPERIENCE
ALL THE BENEFITS OF GENERAL ADMISSION PLUS EXCLUSIVE PERKS:
Early entry — access the property at 11 AM (one hour before GA)
Entry to the climate controlled barn loft overlooking the fair
Private complimentary bar featuring exclusive reserve and cellar selections to loft
Catered grazing stations
Custom VIP tote bag, tumbler, and additional event swag
Daytime Events
LUNCHEONS • LARGE OUTDOOR GATHERINGS • ETC
For those seeking an intimate, yet elevated setting, our venue is perfect for small gatherings. Whether it's a birthday celebration, anniversary, or simply a get-together with close friends and family, Southwest Mountains Vineyards offers an unforgettable experience. Our team will help customize every detail, from wine pairings to décor, ensuring your event is warm, personal, and sophisticated.
After Hours
INTIMATE DINNERS • COCKTAIL RECEPTIONS • STATIONED PARTIES
Elevate your next large event at Southwest Mountains Vineyards. With expansive indoor and outdoor spaces, we can accommodate everything from weddings and receptions to large corporate events. Our rustic barn, paired with stunning vineyard vistas, creates an enchanting backdrop, while our award-winning wines and bespoke catering options ensure every detail is taken care of. Let us help you create an extraordinary event that your guests will remember for years to come.
